Read stories about our driven Fristads friends and be inspired by different ways of wearing our functional, stylish and modern workwear that can be used just as well in everyday life.

From TV to carpentry

Oskar runs his own building company. Read about what he think makes  good workwear.  ​​​​​​​

Mission: restore trail shelter

A place to spend the night in nature.


Our Snikki toolbelts are heirlooms that last for generations.

The creative

Meet the creative tiler Ida Thell.


Villa Clara

A modern dream home by the coast.

Behind the scenes at Idre fjäll

Meet Martin, maintenance manager at Idre Fjäll ski resort.

Tales from
the treetops

Meet the arborist and professional tree climbing champion Louise.