CORE VALUES AND MISSION

A combined experience of more than 90 years of craftsmanship and hard work.​​​​​​​

OUR MISSION

To offer a complete range of high-quality workwear, with functional and contemporary design. Easily accessible for professionals in building and construction, industry and service - in a sustainable and innovative manner.

OUR VISION

Every professional dressed for better performance.

OUR CORE VALUES

INNOVATIVE

We have always been at the forefront of workwear innovations and we constantly develop our products to meet the needs of our users and help them perform at their best. We always look for the best choice of fabric and if we don’t find it, we develop new solutions ourselves. Down to the smallest detail – and with great concern for our surroundings – we combine materials, technology and design to keep on developing world-class workwear solutions. Tomorrow is in our sight.

PASSIONATE

We are passionate about our products and our customers and invest our heart and soul to help them perform at their best and encourage them to meet any challenge ahead. We add enthusiasm to our brand, products, services and relations. We are workwear.

AUTHENTIC

We don’t pretend to be anything other than what we are. We acknowledge the professionalism of our customers and emphasise that we are by their side. Our customers know exactly what it takes to get the job done and we know exactly what it takes to support them. Our products - world class workwear.

CUSTOMER FOCUSED

We engage with our customers and users, designing workwear solutions based on their needs and demands. Tailored to fit your needs.


WE PROMISE

  • To always help you perform at your best by offering a complete range of high-quality workwear with functional and contemporary design, easy accessible for professionals in building and construction, industry and service in a sustainable and innovative manner.
  • To have your safety as our top priority and make garments that protect you from rough environments, dirty jobs, and bad weather.
  • To always keep your tools handy, your image professional and your style personal.
  • To always listen to the needs of working professionals and always seek to meet those needs.
  • To always promote a responsible business model and never compromise with our ideals in our product lines.
  • To strive towards our ideals in our products as well as within our own work chain.


QUALITY & RESPONSIBILITY POLICY

Care and responsibility are what link together our work on quality and environmental sustainability. The aim of our quality policy is to meet, and if possible surpass, what our customers expect before, during and after their purchase. Every customer contact should lead to recommendation of our products. Quality is everyone’s responsibility. Everyone has some customer contact, inside or outside the organization. To maintain a successful and competitive business, it is vital that we measure up to our quality goals and maintain constant improvement. We aim to achieve this by having the right-sized organization, fit-for-purpose work procedures, and our personnel’s positive attitude and commitment.  

We have long been ISO-certified in both the quality and responsibility spheres. It is proof that we have a well-thought-through policy, processes that work, and guidelines that both regulate and encourage continued progress.