Fristads funds waste to energy project in India
In 2021, Fristads funded a project that turns waste into energy in India by converting chicken litter and other organic residues to renewable electricity. Up to 120,000 tons of chicken litter and other organic residues are converted into renewable electricity through the Namakkal Waste to Energy Project each year.
Recycling worn out workwear
During autumn 2021, Fristads in Norway launched a campaign aiming for professional users to recycle their workwear. The campaign was a pilot made together with one of Fristads’ distributers, Teammate, and was called “Pant meg!” (Deposit me! in English). The products collected during the campaign period were turned into new products by another partner of Fristads – Sister in Business.
Danish students help us find solutions to the circular challenge
In September Fristads in Denmark participated in the Circular Design Camp where 400 students worked on finding more sustainable solutions to the circular challenge. The case study from Fristads focused on how to make it easy for customers to ensure that used workwear comes back into a circular system and the camp generated many interesting ideas for further exploration.
In Denmark partners who buy Fristads Green products receive a “green diploma” with their garments. They are also highlighted in Fristads channels, on the web and in social media to promote their choice to be more sustainable.
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When we launched our Outdoor collection, we wanted it to be truly sustainable. We also vowed to compensate for the carbon dioxide emissions caused by the production.
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