Fristads Shop in Shop

At Fristads, we are always searching for ways to maximise customer satisfaction by streamlining the shopping experience, while at the same time helping our partners increase their sales. With our Shop in Shop concept for retailers, we are doing just that.

Shop in Shop is a complete store furnishing system that puts Fristads workwear in the spotlight, showing off the quality and functions of our garments and making it easier for the customer to find a good fit. The furnishings have a clean design and consist of different modules that can be combined to create a unique display. Our Shop in Shop is also appreciated by sales staff, since it makes it easier to arrange the garments and update seasonal displays. With Shop in Shop, we inspire the customer and create opportunities for upselling – together.

Custom furnishing solutions

Fristads’ Shop in Shop comprises different wall and floor modules that are arranged to create an inviting, well-flowing space that optimises exposure of the garments. We offer three packages – Small, Medium and Large – depending on the size of your store, how much space you would like to dedicate to your Fristads products and which type of products you carry. Since the opportunities for customisation abound, our visual merchandiser will help you through the process every step of the way.

Creating an activity area

The activity area is a space within the Shop in Shop that is usually dedicated to promotional and seasonal displays. The activity area comes in three sizes – Small, Medium and Large – and can be used to complement existing store furnishings.

Scout your style

To make it easier for our customers to find and express their style at work, we have divided our product range into seven concepts: Alnaryd, Haverdal, Tyresta, Skarup, Stiby, Trofta and Classics. As you build your Shop in Shop, make sure to keep the concepts together, both when it comes to displays, mannequins and store communication. This way you will help the customer scout their style and find garments from their favourite concept.

Scout your style

Inspire purchases with Shop the Look

The idea behind our Shop the Look concept is to increase upselling by showing off the breadth of our range and placing matching products together. It also helps the customer visualise how garments can be combined to create entire outfits. Just style a mannequin in layers to showcase how to dress in Fristads garments from head to toe – and don’t forget the accessories!